Australian Retailers: Is your Marketing Strategy Christmas Ready?
Australian Retailers, are you ready for the upcoming Christmas season?
Are you familiar with the term Christmas Creep? It’s the yearly phenomenon whereby retailers begin stocking traditional Christmas items much earlier than in the past, with some stock hitting shelves as early as August.
Christmas is without a doubt the most critical trading season for retailers with Australian Christmas sales expected to exceed $50 billion this year. Businesses and Marketing teams across the country are focusing on how they can leverage the surge in foot traffic that is generated by this key trading season which is often the difference between a profitable or loss-making year.
Australian Christmas Retail Statistics:
Based on a survey of executives and senior management from retailers, the Deloitte Retailers’ Christmas Survey 2018 report analyses Australian Christmas Retail Statistics and has highlighted the following stats for the upcoming 2019 period:
- 80% of Australian retailers expect to see higher sales this Christmas compared to last year, with 41% predicting a growth of 5% or more.
- 90% of sales are made through brick and mortar stores.
- There is a continued shift in strategic thinking, with the customer and omnichannel marketing being the key strategic priorities for two-thirds of survey respondents.
- Local Australian retailers still expect to see increased online sales over the Christmas period, with 79% expecting sales to increase by 10% or more compared to 2017.
October has arrived, and There is still time to consider what products or services to promote in the lead up to Christmas and to put into place marketing strategies that grab potential customer’s attention during the busy sales period, especially while shoppers are out-and-about.
Get Christmas Ready
At Notice Board Systems, we feature your business, service or product within a highly trusted brand of a supermarket, all day, every day. By achieving local recognition and placing your message in a location where there is a huge local audience, especially during the upcoming Christmas period, Australian businesses reap the benefits of one consumer impression each time they pass your advertisement, increasing brand recognition and awareness and driving sales.
If you’re looking to update your current advertisement or reserve a spot on your local IGA noticeboard, get in touch with our team today. We would be more than happy to work with you to curate a campaign that is Christmas-focussed and supports and complements your overall marketing strategy.
If you’re an Australian business wanting to get ready for Christmas sales and take advantage of one of Australia’s most powerful local area marketing opportunities with your choice of over 700 great local sites with exposure of up to 5 million viewers every week, contact us on 1300 390 242 or email sales@nbsteam.com.au.