Why Your Business Needs an Email Marketing Strategy
If you’re not using email marketing, you might as well be gifting market share to your competitors. Research consistently shows that email has the best ROI of any online marketing channels.
The Australian Email Benchmark Report found that companies who invested 20% or more of their marketing budget on email were 8x more likely to see sales boosted by 50%. Businesses who send 10+ campaigns per month have the highest ROI at $31.87 for every $1 spent.
People consume email differently than any other medium. Once you’ve captured consumers emails, you have unlimited opportunities to market to them and nurture them towards purchasing.
Building your email list is a cost-effective way to stay in touch with your customers or prospects. You can send details of your latest products or services, invite them to events or workshops, or to keep your business front of mind and informed.
How do I get started?
When sending email marketing messages, the Australian SPAM Act requires the recipient of the email to provide consent by ‘opting-in’ to say they would like to receive emails from you.
See below an example of ‘opting-in’ from Birchbox:
In addition to ‘opting-in’, you also need to ensure that every marketing email you send includes an option for the recipient to ‘opt-out’ or ‘unsubscribe’. It is standard to include an ‘unsubscribe’ button located either in the header or footer of your email.
Once you have collected a list of customers that would like to hear from you via email, you should consider registering for an account with an email marketing service.
Reputable email marketing platforms, such as MailChimp and Campaign Monitor, enable businesses to upload an email list, create professional-looking campaigns, and send out emails to your email database on the one platform.
You’ll also receive comprehensive reports on everyone who opens, clicks or unsubscribes from each campaign providing valuable insights into content that resonates most with your database.
How to Build an Email List
If you plan on using email to communicate with an audience, then you’ll need to start capturing email addresses to build a database.
An email list is emails that businesses have gathered from visitors or customers who have ‘opted-in’ to receive information, updates, discounts, and other details via their email inbox.
There are many ways to grow your email marketing database list, some include:
- Encouraging consumers to subscribe via a form on your website
- Asking them to join in-store or online at the checkout, or
- Manually collecting email contacts at a tradeshow or networking event.
How can Notice Board Systems help?
At Notice Board Systems, our marketing medium is unique and powerful, delivering business messages to targeted audiences who see your advertisement in an environment conducive to spending – the supermarket.
You’ll be able to achieve local recognition with community-oriented campaigns while reaping the benefits of one consumer impression each time they pass your advertisement.
You can also gauge interest in your services by including memorable discount codes, custom landing page URLs and unique phone numbers to measure the success of your marketing communications.
One of the best parts? You can use your Noticeboard adverts as a tool to build your email database as well.
A great way to utilise your Noticeboard advert is to add a call to action to encourage readers to join your email list to keep in touch with them.
Here are the many reasons you could (and should) use your Noticeboard advertisement to capture emails:
- Brand awareness: Keep your company, products or services front-of-mind.
- Build relationships and connections through personalised engagement.
- Content promotion: Use your emails to share relevant blog content, white papers, e-books or useful assets with consumers
- Lead Generation: Entice your subscribers to provide their personal information in exchange for resources or assets.
- Promote your products and services.
- Lead nurture your consumers with content that can help push them down the sales funnel.
Get in Touch
If you’re looking to update your current advertisement or reserving a spot on your local IGA noticeboard, please get in touch with our design team today. We would be more than happy to work with you to curate an advert that can also be used as a tool to market and grow your email marketing database.
Take advantage of one of Australia’s most powerful local area marketing opportunities with your choice of over 700 great local sites with exposure of up to 5 million viewers every week, contact us on 1300 390 242 or email email@example.com.